The new Holiday Inn sign introduced in 2007 is making its way around the world. And today, the Holiday Inn Resort announces this green beacon of hospitality will light the way for visitors to Panama City Beach, Fl. The new sign is the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program established to create a more contemporary brand image, increase quality and drive consistency.

Holiday Inn Resort is the first in Panama City and among the first hotels in the world to receive the sign. “We have set an aggressive pace to relaunch our global estate of nearly 3,200 hotels, in excess of 419,000 guest rooms and 12,000 signs by the end of 2010,” said John Merkin, senior vice president, Brand Management, Holiday Inn Brands, the Americas. “And with the addition of Holiday Inn Resort we are off and running on our journey to make every Holiday Inn hotel as great as our best one.”

Elements of the Holiday Inn Brand Relaunch include:

• Redesigned Brand Signage
• An evolution of the iconic script logo, energizing the signature color green and eliminating the current shield shape for a more refreshed and contemporary look.

Refreshed Guest Room
New bedding that redefines the look and feel of each guest room with fresh, white triple- sheeting and pillows that come in two comfort levels: “soft” and “firm.” An enhanced bathroom that features an improved showerhead offering superior pressure, as well as a signature shower curtain with curved rod and new amenities to deliver a consistent bath experience that feels fresh and contemporary.

Warm Welcome
A new signature arrival – including new lighting, landscaping and design features – that creates an energized and branded sense of welcome that is universally recognizable. Customized music and scent selections also engage guests in a complete sensory experience, and a decluttered front desk to promote a more efficient and interactive check-in process.

New Service Promise
A best-in-class service culture – “Stay Real” – to further ensure the team develops the behaviors and skills to best serve guests so they feel like individuals and not numbers. Genuine people delivering real service. Leading the charge, will be a newly created position at each hotel – the Guest Experience Champion.

“We look forward to offering our guests an enhanced stay experience with a new look and exceptional levels of customer service,” said Cody Khan. “And we are especially pleased to be among the first wave of properties to showcase these new Holiday Inn brand family hallmarks.”

Changes specific to the Holiday Inn Resort – Panama City Beach, FL
In addition to the Brand Halmark Items listed above the Panama City Beach resort has gone above and beyond with additional changes to enhance and improve on the already great guest experience at this property:

Addition of KidsSuites® by Holiday Inn!
Kids Suites are great for families - The newest addition to the resort is our Kid’s Suites. This is a great way for families with kids to travel. Kids suites offer the safety and comfort of having your kids in the same room with you, and the privacy that you desire as a couple on vacation at a beautiful beach destination. Kids suites are rooms that partition off one section with 2 twin beds. The kids partition even feature its own 25” flat screen TV and an Xbox gaming console.

Upgraded Free High Speed Internet
Best in class guest internet - As a Holiday Inn, the resort is required to offer complimentary high speed internet but until now that has only been available in the form of a wired connections in the rooms. Now, as of Nov. 24, 2009 every room at the resort will have free high speed wireless internet with best in class internet bandwidth.

New Fitness Center
The Holiday Inn Resort help you stay healthy while on your vacation with an updated fitness center featuring the latest in equipment from Life Fitness. Each of the new elliptical machines, treadmills, and bikes feature an individual 17” T.V. and iPod connection. After their workout, guests can relax and enjoy the sauna or steam room.

More to Come
The Resort is not stopping there; these are just a few of the changes that have already taking place in and around the Holiday Inn Resort – Panama City Beach, Fl. There will be more exciting enhancements made throughout the next year!

The Holiday Inn Resort 11127 Front Beach Road Panama City Beach, Florida 32407

Toll Free Phone Reservations & Info: 800.633.0266 Local Phone Reservations & Info: 850.230.4085

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